AI Activations
We Are Paris: PSG’s AI Experience in 500 Photomaton Booths around Paris
Step into PSG history with “We Are Paris,” the first AI-driven photobooth experience now live in 500 Photomaton booths across Paris. Relive 12 iconic match-day moments alongside your heroes, print a high-quality keepsake on the spot, and share the magic—available city-wide for the next 12 months with fresh seasonal filters to keep your fandom alive.
Event Station is delighted to announce that, following PSG’s triumphant Champions League victory, our “We Are Paris” AI photo experience has just secured a one-year contract to live on in Photomaton booths across Paris. Fans can now step into 12 iconic match-day moments—side by side with their heroes—and immediately print a high-quality keepsake, fueling Photomaton’s core business while delivering unforgettable memories.
Live in Photobooths Across Paris
Since last week, you’ll find “We Are Paris” in 500 Photomaton booth throughout the city—train stations, shopping centers, and key tourist hubs—available for the next 12 months. Just walk up, pick your favorite filter, take a photo, and let our AI do the rest.
Photomaton We Are Paris Photobooth Credit: Photomaton
Inclusive Filters for Every Supporter
We crafted four distinct filter sets—for adults and children—so every fan feels represented. -
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Transforming Matchday Photos into Fan Experiences
To make this experience truly meaningful, PSG generously provided us with a rich archive of images from this season—capturing key match moments, iconic goals, and unforgettable celebrations. We transformed these photos into dynamic AI-powered filters, enabling fans to relive the magic as if they were right there on the pitch.
Now, supporters can insert themselves into these real, historic moments and walk away with a personalized photo souvenir that celebrates their connection to the club. It’s more than just a filter—it’s a shared memory turned into a gift, crafted with care for the entire PSG community.
Why This Matters
This activation represents a milestone in AI-powered fan engagement. By merging Generative AI with Photomaton’s print-on-demand model, we’re not only creating viral, social-worthy content but also driving print revenue. Every booth visit turns into a collectible moment—a win-win for PSG, Photomaton, and Event Station.
What’s Next
Over the coming year, expect new seasonal filter updates so that you’ll always get personalized images from their games.
Interested in Creating Your Own Campaign?
Reach out to our team at sales@eventstation.a to learn how we can help you launch an AI-powered activation of your own
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