Its Saturday and you are on the way to the mall to get your last-minute Christmas presents. On the way you pass a billboard with a person wearing the latest jersey of your favorite club.
And there you see it:
“Become part of the team, try our latest jersey” written next to a QR Code. You wonder and scan the Code.
What happens next? You choose a picture, you take a selfie, our interfaces work in good speed, and there it is. It is a picture of yourself, just minutes ago in front of the billboard, now proudly presented as the next star of the season.
Now you could easily just label this a gimmick, but for brands and the experience the brand is selling, it's way more than that.
Two things happened:
1: You created an interactive touchpoint (a digital footprint) of your audience using a billboard that does not deliver any data otherwise
2: You can turn your audience into micro influencers of your campaign by giving them incentives to share the image on their socials
Well, our journey to the mall continues. Once you enter the mall you see a group of teenagers taking pictures of a shop window, making excited noises.
There you see it. One person from the group appears to be the face of the new cosmetics campaign. and the displays slides to the next image, now it's another from the group.
What happened? The store provided an accessible web version of their shop window with a digital screen.
People accessing the page can, with an image or selfie, apply a filter and turn themselves into an active face of the campaign, even though it's just for a couple of seconds.
Amazing how interactive content and a vision to build real-life Generative AI use cases can change an out-of-home campaign into an experience that people can take back home.
We have the numbers to back it.
81% OF PEOPLE
say they skip ads and actively tune out of traditional advertising.
70% OF PEOPLE
say they would prefer to learn about a brand or a product in another way than traditional advertising.
2/3 OF PEOPLE
living a unique brand experience can remember that brand up to a year later.
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